I designed a logo that consists of a condensed, elegant typography. Word "Lato" ("Summer") is placed in a frame, which allows us to treat both words separately. This simple frame became a vehicle to use different messages such as "For the autumn", "For some wine", "For a date", "For pizza" and so on. At this point we had a very clean, very distinguishable design which was modifable and as such answered the main request in the brief - to illustrate variety of the brand. Another move was to design an "added value", a second, option-able layer of the design.I wanted the whole thing to look elegant but not snobby, timeless but also not boring. I was looking for something that would be a good, but not mandatory addition to my new design. The owners of the venue suggested that it would be great to have some sort of old/vintage drawing. During my research I found an 18th century illustration depicting a running fox. It was a good match since it not only looked good but for me it also symbolized a second, more rebellious nature of the venue. It added a nice dynamism to the vertical design. I took the original illustration and using hand, in Illustrator I made a completely new drawing, leaving nothing from the original. I also drew a loaf of bread in fox's mouth, which is a reference to the bakery located in the venue. The fox can be used with the original typography or separately.