Located at the heart of the city alongside the beautiful Victoria Harbour,
Harbour City is the largest and most diverse shopping mall in Hong Kong.
Harbour City is the largest and most diverse shopping mall in Hong Kong.
As a celebration of the Chinese New Year, the mall will launch a set of red packets with modern,
joyful and surprising design which suits every one in the family.
joyful and surprising design which suits every one in the family.
To welcome the Year of Ox, the new Lai See set was themed “Bountiful New Year”.
The design is also adapted to the mall’s interior decoration as well as Fai Chuns to be distributed in-mall.
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The Concept
To incorporate with the Origami craft, a series of papers are tested,
and a process of trial and error on different densities of the creased lines are done
to give the best “pop-up” effect and also deliver the most ideal fish form.
and a process of trial and error on different densities of the creased lines are done
to give the best “pop-up” effect and also deliver the most ideal fish form.
The Design
There are a total of 6 packets in the Lai See set, in which each packet is composed of different graphics -
blossoms to imply prosperity, coins to represent wealth, and pinwheel to symbolize hope and health.
While for the sizes, half of them are in long & bigger proportion which are premium and decent for distribution,
and the other in specially designed mini size which are young & colorful for kids to “play with”.
blossoms to imply prosperity, coins to represent wealth, and pinwheel to symbolize hope and health.
While for the sizes, half of them are in long & bigger proportion which are premium and decent for distribution,
and the other in specially designed mini size which are young & colorful for kids to “play with”.
The Blessings
Under the pandemic, Hong Kongers get less opportunities to meet up with their family & friends.
While CNY is a festival for gatherings, the aspiration of the red packet design is to bring trivial joy & happiness to people -
While CNY is a festival for gatherings, the aspiration of the red packet design is to bring trivial joy & happiness to people -
different from those traditional lai see in the market, the add-on is to let recipients play with the “foldable-fish” packet.
^Outer bag
^Mall's decoration adapted
from the red packet design
from the red packet design
Client: Harbour City
Agency: Communion W
Creative & Design: beck wong
thank you
