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"True Nature" Campaign for Gender Creative Kids
Advertising
True Nature
Campaign for Gender Creative Kids Canada
2021

True Nature is an awareness campaign for Gender Creative Kids - a Canadian non-profit organization that supports trans, non-binary, and gender fluid youths' affirmation with education, community, and resources for both kids and their parents.

Starring kids from the community, with the consent of their guardians, the piece is a colourful celebration of trans beauty, and a gentle call to parents to follow their kids' lead on the journey of living their authentic life as who they truly are inside.

The script makes parallels to nature as a way to gently touch on various topics: "clouds change shape but they're always clouds" (fluidity), "flowers are pretty, they come in all kinds of colours" (expression), etc. We hope True Nature helps open minds and hearts to a higher acceptance, understanding, and kindness.

Director: Bobby Leon (she/they)
Creative Director: Sarah Di Domenico (she/her)
Design Director: Justin Lortie (he/him)
Design & Art Direction Lead: Ariane Leblanc (she/her)
Designer: Yann Carrière (he/him)

Production Partner: Rodeo Productions
Senior Producer: Coey Kerr (she/her)
DOP: Roland C. Larocque (he/him)
Director's Assistant: Charles Vary (he/him)

Made possible with support from the Ministry of Justice within the Government of Quebec, Canada.
French Version
Behind the Scenes
A word from the youth in True Nature. Hear what it was like being a part of the project, 
a bit on their experience with Gender Creative Kids, and more on identity in their own words.
"True Nature" Campaign for Gender Creative Kids
206
2.8k
17
Published:

"True Nature" Campaign for Gender Creative Kids

206
2.8k
17
Published: