MOTHERFLIPPIN' BURGER

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Client brief:

Design only a logo for a new burger joint chain resturants with the name "flippin burger."

The problem:

Too many burger joint competitors,Most of the marketshare belongs to Buffalo Burger, Burger King, Mcdonalds, TGI Fridays and Mince.

The Solution:

Create a brand identity so compelling and attention-grabbing that its memorable by literally flipping familiar burger branding on its head.

I used the word "FLIP" as a brand keyword and followed up on its visuals, if an image is flipped what would it look like, if an emotional state from sadness to happiness can be flipped what would it look like. And more importantly...

WOULD IT GRAB YOUR ATTENTION?

The word flip has another meaning "INVERSION" and used the movie TENET as a visual reference for flipping over the timeline and things happening in reverse "flipped" order.

Finally, humor and popculture Where burgers are shamelessly used in films and tv series and no one bats an eye about it where as you would put a concept chevy camaro car in Transformers 2007, it feels strictly a product placement, while in the same movie there's a shot of burger king and yet no one condems that.

Final logo

By subverting the expectation of the word flip instead of f*ck. As a substitute word for kids to use instead of the bad adult words. We've managed to tap into the youngest demographic of our target audience; kids. Making the brand available as well as entertaining for them.