Sr. Mostaza
Sr. Mostaza’s menu concept—based on surrealist art —employs photos of distorted paints — to compliment the avant-garde Mexican fusion flavor combinations in the dishes. Typeset in clean, modern Neutraface distinguishes the text from the bizarre imagery with clarity and legibility, the way two distinct ingredients in well executed fusion food simultaneously blend and set each other apart.
Art Direction: Andrea Ramírez & María José Torrero
Video: Israel Urzúa
Agency: H/AC