About ICQ New
ICQ New is a rebirth of good old ICQ which was the most popular messenger in Russia in the 2000s.
Now it has a brand new interface and all features a messenger needs in 2021: smart replies, voice messages’s transcript, chat bots, video calls and, of course, cat stickers!
About the project
We needed to create animated commercials for a wide audience: not just for some nostalgic geeks but also for young people who never used old ICQ. So we focused on new features and showed them through some short funny cases.
We have created four 15 second clips each dedicated to a new feature and a 30 second video about depicting them all.
Credits
Client: ICQ
Script: Alyona Kirsanova
Art director: Artem Kirsanov
Animation: Artem Kirsanov, Vlada Sotikova, Maria Belozerova
Producer: Artem Nikolaev
Sound design: Artem Kirsanov
Thanks for watching!
