What is customer feedback?
Customer feedback is the information, insights, issues, and input shared by your community about their experiences with your company, product, or services.
Why is customer feedback important?
Customer feedback is important because it serves as a guiding resource for the growth of your company. Don’t you want to know what you’re getting right — and wrong — as a business in the eyes of your customers?
The most effective customer feedback/grievances.
1. Customer feedback surveys:
Developing a useful customer survey may be more challenging than you think. There are a ton of questions you could ask customers. The good news: you can choose between short slider surveys (which help you target specific issues) that pop up on your site or longer, traditional surveys.
2. Email and customer contact forms:
Email is one of the easiest ways to gather candid customer feedback. Because it’s a support channel for most companies, you can use each interaction as an opportunity to gather feedback.
3. Send personalized responses:
The best way to get a candid response from a customer is to simply ask for one. Since email enables you to send a one-to-one request, you can ask for more personal feedback than in a survey.
When customers sign up for more information about your services, for example, you can send out an auto-responder email asking a single question. Inquire into the issues that customers are struggling with most, what features they would love to see.
4.Social media:
Social listening can give you access to an otherwise untapped reservoir of candid feedback from customers. Direct comments or mentions on social networks aren’t the only way for your business to collect customer feedback either — many networks include built-in polling tools.
5. On-site activity (via analytics):
Analytics reveal what customers don’t know about how they use your product. Especially if you sell a digital product or service, you benefit from leveraging analytics to understand how users interact with your company.
6. Instant feedback from your website:
With an embeddable on-site widget like beacon, you can collect instant customer feedback without asking the customer any questions.
