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    Cows with good digestion have the guts to do anything. To launch Juice, the new Purina Nutrition Line created to help their digestion, we devised… Read More
    Cows with good digestion have the guts to do anything. To launch Juice, the new Purina Nutrition Line created to help their digestion, we devised a campaign in which a cow, thanks to its good digestion, has the guts to do a very valiant thing: by exposing the perpetrator of a crime on the farm! The allegorical triumph of good not only restores harmony among the animals, but also makes the cow feel better. Read Less
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Cows with good digestion have the guts to do anything. 
To launch Juice, the new Purina Nutrition Line created to help their digestion, we devised a campaign in which a cow, thanks to its good digestion, has the guts to do a very valiant thing: by exposing the perpetrator of a crime on the farm! 
The allegorical triumph of good not only restores harmony among the animals, but also makes the cow feel better.