"The New Humanity" is an artistic project designed and built in the middle of the pandemic, to defeat fear.
21 artists together fort the first time, to spark a reflection on our present and help people to see the light at the end of the tunnel.
Case History
Branded Content
Cover
Magazine
Poster
Poster
Poster
CREDITS
Executive Creative Director: Michele Mariani
Creative Directors: Andrea Lantelme, Federico Bonenti
Digital Creative Director: Antonello Falcone
Copywriters: Gabriella De Stefano, Federico Bonenti
Art Directors: Giulia Richetta, Andrea Lantelme
Graphic Designer: Michela Repellino
Photographers: Christy Lee Rogers, Denis Rouvre, Carolyne Drake, Steve McCurry, Charlie Davoli, Ami Vitale, Martha Cooper, David LaChapelle, Martin Schoeller, Joey L., Eugenio Recuenco, Simone Bramante, TOILET PAPER.
Musician and Poetess: Patti Smith
Actors: Pierfrancesco Favino, Kiera Chaplin
Writer: Alessandro Baricco
Fashion Designer: Stella Jean
Musician: Brunori Sas
CEO “Save the Children”: Inger Ashing
AWARDS
D&AD 2021: Wood Pencil / Photography / Fine Art & Conceptual
LURZER'S ARCHIVE: Print Ad of the week, publication on Nr: 1.2101
ADCI AWARDS 2021: Silver Photography, 4 Shortlists (Art Direction, PR, Design, Photography)
EPICA-AWARDS 2021: Silver Publication Design, Bronze Non-Alcoholic Drinks, Bronze Photography
ADC*E AWARDS 2022: Bronze Print&Outdoor Craft Photography
