At the flagship store in the shopping district of Soho, New York, the new TRF design line from the summer 2016 campaign was unveiled.
Traditional illustration and animation combined in over 500 frames.
4 LED screens were installed inside the store where the new campaign was presented. The starting point was a meeting with the architecture studio in charge of the installation of the screens, the video of the campaign and a style reference provided by the communication department of Zara.
The first illustration proposal was accepted and giving me creative freedom. I could include lines of expression of movement, frames, butterflies ...
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