Thai alphabet for ADIDAS x BEERPITCH The design is inspired from the nostalgic convenience store where various products were sold ranging from colorful snake kites, flower- patterned trays, fish-prawn-crab dice game, weaving hand fans, leaping tiger sticktoos, vintage lucky bag and sliding folding shutters. As part of Thai people's lives, the logo of each product spreads across both trefoil and typography, while bus ticket represents teenager's destination, Siam area, which was the hippest place in town.