CANOO just unveiled its futuristic all-electric pickup truck - complete with flip-down side table and modular bed with room dividers. We joined photographer Jeff Ludes on set, out in the wilderness environment it was designed to pioneer.

From Jeff Ludes:
"In the snowy days of December, Recom Farmhouse teamed up with me to produce a series of images for Canoo, and their new fully electric pickup truck vehicle. After researching possible locations, we all headed to California's Eastern Sierras region, with a full shot list, yet plenty of room for improvisation.

Beautiful conditions welcomed the team, with freshly fallen snow, amazing talent, and perfect styling... a mix of well-planned and coordinated setups, and quick off-the-cuff grabs."

Client: CANOO

Photographer: Jeff Ludes

Client Head of Design: Richard Kim

Client Creative Director: Nick Gronenthal

Client Creative Producer: Nathan Smith

Client Head of Exterior Design: Jack Luttig

Client Head of Interior Design: Art Martins

Client Head of CMF: Cici Wang

Producer: John Babor / JB5 Productions

Producer: Anja Schaefer / Recom Farmhouse

Post Artists: Luke Burke, Dariusz Makowski, Ivo Stanev, Georgi Lilov, Lorenz Dehn, Andrew Coleman, Federico Chiesa, Steven Orts, Tom Fritz, Christian Schemer, Ulf Cantignon, Jim Lind / Recom Farmhouse

Photographer’s Rep: Paige Long / Fox Creative

Locations Scout: Mark DeRobertis

Casting Agent: Yvonne Armstrong / Armstrong Casting

Talent: Catherine Bradshaw / Brand Models

Wardrobe & Prop Stylist: Mark Auria

Digital Tech: Jeremiah Webster

Photographers’s Assistants: Hans Hansen, Matt Sersion

Production Assistants: Mike Jines, Aaron Enos

Recom Farmhouse is on Instagram, Facebook, Vimeo and Twitter!
More work at recomfarmhouse.com and our blog madlove.net.

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