Burn makes every party very hot. Literally
Ambient project for the most flammable energy drink in the world. So the perfect place to promote it is... the night club in the centre of Moscow, that burned out a few years ago. Why did it happen? Sure, because of the very hot parties with Burn. ];-)
The sign on the wall says: 'Burn was here'
Aim: unofficial ambient ads for Burn Energy Drink
Solution: a provocative edgy reminder inscription 'Burn was here' at the really burnt night club ('Kozhevniki' business park)
Result: the birth of a persistent associative chain 'party — to rage — Burn'