Ambient project for the most flammable energy drink in the world. So the perfect place to promote it is... the night club in the centre of Moscow, that burned out a few years ago. Why did it happen? Sure, because of the very hot parties with Burn

The sign on the wall says: 'Burn was here'

AIM: unofficial ambient ads for Burn Energy Drink

SOLUTION: a provocative edgy reminder inscription 'Burn was here' at the really burnt night club ('Kozhevniki' business park)

RESULT: the birth of a persistent associative chain 'party — to rage — Burn'

Burn makes every party very hot. Literally