Cultivate: Brand identity and website to launch a new design business.
Project summary: Brand Strategy, Brand Identity, Print, Digital
The name Cultivate was borne out of a desire to reflect our mission through our business name - to help businesses grow and achieve engagement for our clients through the creation of strong and memorable design experiences.
Having gone through a brand strategy process, the identity was developed to reflect a sense of creativity, optimism and pragmatism, in our simplistic, bold design style.
When it came to selecting a colour palette yellow was chosen for it’s feeling of optimism, complemented by a suite of greys, brought together to create an upbeat, yet down to earth, high contrast look and feel.
A suite of three symbols were developed - supported by a word mark - the symbols inspired from childhood days spent drawing with a plastic stencil. Trend Sans Four is the big headline font, combined with HK Grotesk for paragraphs.
© Cultivate
