Our campaign was aimed to highlight the health benefits of digital payments. We created
a series of digital posters for Rabitabank that illustrated famous politicians depicted on world
banknotes wearing medical masks, to create an immediate visual association between
the spread of the virus and cash using. Campaign’s “Make your payments non-cash” tagline
usefully complement the indirect meaning of key visuals.
a series of digital posters for Rabitabank that illustrated famous politicians depicted on world
banknotes wearing medical masks, to create an immediate visual association between
the spread of the virus and cash using. Campaign’s “Make your payments non-cash” tagline
usefully complement the indirect meaning of key visuals.
We chose the most popular currency in use worldwide for each of the key visuals: US Dollar,
British Pound Sterling and Japanese Yen. To make our posters similarly stylized to
the money, we used a special “guilloché” pattern, which usually appears on the banknotes.
By adding real looking medical masks to the banknotes, we completed the visual idea.
British Pound Sterling and Japanese Yen. To make our posters similarly stylized to
the money, we used a special “guilloché” pattern, which usually appears on the banknotes.
By adding real looking medical masks to the banknotes, we completed the visual idea.
Agency: Endorphin
Client: Rabitabank
Creative Director: Orkhan Kerimov
Copywriter: Gulshan Hasanzadeh
Art Director: Gulnar Rahimzade
Client: Rabitabank
Creative Director: Orkhan Kerimov
Copywriter: Gulshan Hasanzadeh
Art Director: Gulnar Rahimzade
