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The focus of this project was the role of creativity in advertising, production processes of print-based advertising and social media, the purposes of advertising and the influence of advertising in society.

Candy wrapper handbags & recycled purses were my products to promote the campaign.

‘Conffetti’ is a Colombian company; their handbags are 100% hand-made by talented artisans in Colombia from recycled candy wrappers, food packages, soda labels, subway maps, newspapers and other waste-bound materials.

The advertising is mainly photography to give the audience the feeling of the materials that the bags have been made from. A logo has been created as part of the project, as well as a web banner, Facebook page, magazine advertisement, posters & postcards.

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Photography by Alejandra Ramirez Vidal