Exploring how to develop and design across a series of 5 packages of different sizes and shapes.
We were each assigned a brand that we had to work with and come up with a concept that brand hasn't already experimented with.
Gatorade Research Mind Map
Sketches
Color Palette
Brand Story
Gatorade is very fond of growth & enrichment, branching into a new category allows them to expand their companies interests and values. Gatorade is very experimental regarding their 80 different flavors
that will be now included in their brand new "Gatorade Wake Up" skin care line. Gatorade aims to achieve these goals by creating this skin care/body care line that gives their consumers a bright energized
skin glow through their new products.
Rejuvenate // Energize // Revitalize // Vibrant // Fruity // Clean
7 Products Series
POP Display
Motion
Created by Dhruvi Patel at The University of Massachusetts Lowell in Packaging & POP under the instruction of Melissa Schrenker.
