Project:
In the old days there actually existed 8 cardinal sins. However somewhere in the 6th century these were reduced to the 7 that we all know. This brand seeks to connect to the history of the 7 deadly sins by using the 8th one to encompass them all. Thus, 8th Sin was formed as a perfume brand with 7 fragrances, each one representing one of the sins. The minimalist box design, with subtle relief in the brand and the number of the sin, creates a pleasant contrast with the eye catching designs of the perfume bottles. One of the box faces tells us in a brief description about the brand and the sin of the corresponding fragrance.
