ARJOWIGGINS – Reinventing the bookmark
In the era of iPad and Kindle Paperwhite, we think that it is important to hold a real book in your hands from time to time. To turn the pages, to feel the paper, and to smell the printing ink. Yup, we love books!
Therefore, being entrusted with this project was a lot like receiving a present. And to top it off, Arjowiggins Creative Papers handed it to us as a “blank check”, giving us a completely free hand on the condition that this bookmark would be included in the FIAC 2013 catalogue.
We began our work based on the concept, that in today’s age of high-technology, a bookmark can easily mark any place in a book; a paragraph, a line, or even a single word. Our aim for this project was to merge all of these options together with a generously playful element. We had already tested the mechanics for our Novum cover. Although in this case, the selection of the material did turn out to be a huge challenge: The punching had to be even more precise in order to achieve the desired flexibility and haptics, because the thickness of fine paper is not as uniformly even as technical paperboard used for packaging. We also had to implement two additional punched lines than for the cover, in order to achieve even greater flexibility and to dramatize the playful effect. Three color variations were printed in offset technique on Conqueror paper, and we produced one color combination for ourselves. Mark our words, when we kindly invite you to: READ, EXPLORE, PLAY and LOVE.
We've finally managed to print little cards to go with our bookmarks. A set of 2, available for order by email to firstname.lastname@example.org.
Photos: Michael Pfeiffer