Abu Dhabi Media Rebrand // Angelsign Studio [Milano]
REBRAND PACKAGE // Initial Design Boards and Final Designs
REBRAND PACKAGE // Initial Design Boards and Final Designs
THE ABU DHABI MEDIA GROUP REBRAND
"Falconry" is an integral part of life in the Emirates and it has been practiced in the region for centuries. ADM was looking for a unique interpretation of the falcon to represent it's flagship brand and to also thread through the other channels within its broadcast portfolio. The final brand identity, called "Flight", accomplished this with a dynamic, abstract falcon mark that also extended into each channel identity and their key graphic shapes and navigation.
"Falconry" is an integral part of life in the Emirates and it has been practiced in the region for centuries. ADM was looking for a unique interpretation of the falcon to represent it's flagship brand and to also thread through the other channels within its broadcast portfolio. The final brand identity, called "Flight", accomplished this with a dynamic, abstract falcon mark that also extended into each channel identity and their key graphic shapes and navigation.
