UNTITLED

•

Event focused on the public intervention regarding space and the projects of some artist/designers.

untitled isn't a real event

CONCEPT

An Event focused on the public intervention regarding space and the projects of some artist/designers. With workshops where the participants way apply the gained experience over the space itself or the surrounding posters or artwork. The tools and materials would be brought by the designers that would conduct the workshops, they would also bring some of their posters, banners and other work that they've done to then be altered and modified. All of the space would have resources so that the visitor's way alter whenever and whatever, after the workshops, there would be some bands and DJs playing, all while people intervened with the space with the materials that where available. This event will be held in SILOS Caldas da Rainha.

LOGO

For such a dynamic and free event, we decided that it would be appropriate to make a mutant logo. A logo divided in two parts, a static part the “un” and the mutable “titled”. Giving the possibility for each person to create their own “title”. Too make that possible we created 18 different letterings to be used on the logo to create an immense number of combinations. The name untitled is derived from the act of saving a file (whether it is in photoshop, illustrator, etc...), since when we save the file the standard name for the file is untitled. We opted to shorten the logo with a static and identifiable letter the “u” and a mutable letter that would stand out the “t”, in order to have a logo that’s better suited for smaller formats.

VISUAL IDENTITY

Do to the fact that this is a dynamic event full of plastic exploration e artistic liberty, we tried to represent that freedom and that exploration with our own image. Giving us a freer, chaotic, "trash” experimental and plastic language. To give emphasis on the plastic exploration, we did for our own image what we wanted to be done during the event, - we painted freely on scenery paper and gave freedom to other to do their own intervention on top of ours. After the whole process we took pictures of the intervention and we cropped what we found interesting and used it in our graphic language. In order to have some semblances of graphic design and the digital world we implemented some digital elements, some folders, error messages and the cursor itself.

POSTERS

POSTERS MOTION

WRISTBANDS TICKETS

STAFF ID BADGE

MERCH

For the merch we would be selling products for all the types of workshops (music, painting...) with the image of the festival. We would also sell some clothes and other objects.

spray can and speaker

tape

artist folder

clothes

WEBSITE PREVIEW

On the website, besides the normal information, we offer the possibility for all to create their own virtual posters whit the elements that we provide.