In 2012, ZSA acquired a small Accountant Recruitment Firm, The Landry Group. In order to get them going with a bang, we created a campaign aimed to be noticed by accountants in the industry.
The plan was to create a simple, minimal series of ads that would use the ZSA colours in conjunction with boring office-place objects to create an exciting, vibrant campaign.
The first ad that ran is on the left, other ads followed with more specific focuses.
