McDonald's has made a green initiative switch and stopped offering plastic straws, unless requested by the customer.
Our job was to encourage them to give up the straws in an effort to help nature, one straw at a time.

Guilting them into giving up a straw is a festival hat-trick, that doesn't really work in the real world. So we decided to make it memorable by shifting the focus to something good, with humor, to make everyone realise that drinking without a straw is not really a problem.