We wanted to figure out a way to capture the attention of 12-16 year olds in a way that engages them while also entertaining them. We hoped to figure out a way to have the can's purpose last longer than just the duration it takes to drink the soda. By challenging the user to get creative, it turns the boring can from nothing more than a vessel for the beverage into an item that can spark creativity.
In store poster which aims to drive audience to contribute to the vine content or view the content on the webpage.
This execution would be driven by vine content, having users capture videos of creative ways to crush a can. This website will provide a place for them all to be compiled and viewed.
Interactive web banner that allows users to activate their webcam and interact with a virtual can, with the ability to play with it and crush it with simple gestures.
