Times are tough, especially during the pandemic season. Let's not forget, caring for our mental health should be on the top of our list. TikTok knows that – and TikTok wants to show that they too care for their media partners. Priority was tasked to create a specially-curated mental health care packages that contains the must-haves for a well-deserved self-care session. The challenge I experienced during this project was translating the theme "Be Your Best Self" and giving it a visual form, without overusing the themes that are commonly associated to it (i.e. darker colour theme, depressing tone, etc.)

From this, I've proposed two options; option 2 was then selected to be developed in the finished artwork. The designs featured in this project is the key visual options for the banner sticker, and greeting card.

Project Credits:
Design: Xin Yi
Copywriting: Randall Khoo