Cha Tzu Tang Taiwanese Camellia Oil & Spoon | Cha Tzu Tang Brand Packaging 3.0
The first chapter "籽之萃" recreates a brand new oil bottle and an exclusive spoon of Taiwanese Camellia Oil to bring the spirit of hand-made craftsmanship into mass production. Collaborating with "Hwa-Hsia Glass" and "Spring Pool Glass" to challenge the extremes of glass craftsmanship. Find the organic curve and mellow feeling in nature.
“ Grown by nature and crafted by man ”
Cha tzu tang insist on telling local stories and circular econmy. This 3.0 oil bottle design does not strengthen the so-called "cherish the land", but strengthen the "praising life". To be proud and honorable to Taiwan.
After a long discussion, we defined three chapters for Cha tzu tang:
“ 籽之萃- Camellia Oil Rejuvenation ”
“ 山之淨- Healing Toiletries ”
“ 土之饒- Nourishment Series ”
“ 籽之萃- Camellia Oil Rejuvenation ”
“ 山之淨- Healing Toiletries ”
“ 土之饒- Nourishment Series ”
From going back to the land to explore, bringing more people back to connect with the land of Taiwan,
and moving towards the brand in the next decade.
Reference
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籽之萃 Fresh preservation / Tactile texture
The first chapter "籽之萃" recreates a brand new oil bottle and an exclusive spoon of Taiwanese Camellia Oil to bring the spirit of hand-made craftsmanship into mass production. Find the organic curve and mellow feeling in nature.
Collaborating with "Hwa-Hsia Glass" and "Spring Pool Glass" to challenge the extremes of glass craftsmanship. This project took more than a year for us to design the appearance of a bottle that is different from the traditional type.
The three-dimensional curve of the bottle finally converged and transformed into the brand’s representative image- "comma", which symbolizes preserving the pure Camellia Oil and the nutrients from the land in Taiwan.
The three-dimensional curve of the bottle finally converged and transformed into the brand’s representative image- "comma", which symbolizes preserving the pure Camellia Oil and the nutrients from the land in Taiwan.
Based on the "comma" image of Cha tzu tang, we designed a simple oil spoon, hand-casted with 100% recycled glass from Spring Pool Glass to achieve the goal of environmental friendliness and sustainable development.
● The shape is comfortable and easy to hold, and the special nozzle design makes it very convenient to pour oil
● The origin label indicates the farms in different regions (Yilan, Hualien, etc.)
● Seal sticker with the limited serial number
● Seal sticker with the limited serial number
The gift package maintains the dark color that the brand has always used, combining the
curves of the oil bottle and the spoon with classic printmaking elements to blur the
the boundary between modernity and tradition.
curves of the oil bottle and the spoon with classic printmaking elements to blur the
the boundary between modernity and tradition.
Cha tzu tang is consistently committed to delivering good values and blessings, and
dedicated the beauty of Taiwan to everyone in this land.
dedicated the beauty of Taiwan to everyone in this land.
LET GOOD THINGS HAPPEN!
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Client: Cha tzu tang
Brand Integration: PiliWu-Design
Production: Hwa-Hsia Glass｜
Spring Pool Glass
PM: Ching-Chi Huang｜Yu-Chia Ting
Product Design: Ming-Wei Xiao｜Wan-ru Lee
Visual Design: Pin-Xian Lu
Photographer: Yu-Cheng Studi
Brand Integration: PiliWu-Design
Production: Hwa-Hsia Glass｜
Spring Pool Glass
PM: Ching-Chi Huang｜Yu-Chia Ting
Product Design: Ming-Wei Xiao｜Wan-ru Lee
Visual Design: Pin-Xian Lu
Photographer: Yu-Cheng Studi
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