Team
Art Director - Kelsey Wharton
Ideation - Nicolas Molina, Trang Nyugen, Vanessa Figiola
The Challenge
With so many options, Coors Light wanted to not only remind people to unplug but to position themselves as the default "relax and re-charge" beer.
The Insights
Their target spends significant periods of time online. Facebook, Instagram & Twitter have great engagement but Coors is opening expanding their reach a bit.
The Big Idea:
#BeerBreak
***
Disclaimer
This project is in no way associated with the original company. It is a class project.
