Building the REDD's Apple Launcher
To help launch Redd’s Apple Ale of MillerCoors, iStrategyLabs built a real-world baseball launcher and connected it to the internet for user to control. In addition, we constructed our own Redd’s bar, customized to every last detail. We then asked users to operate the Redd’s Launcher to destroy the bar in an epic manner, helping us to push the boundaries of what real time marketing can be.