Whatever you call it, we need to talk about it.


After launching our awareness campaign for Marie Curie, we needed an activation to keep the conversation going.
We thought, where do people open-up and talk about absolutely every possible topic?
At the pub of course.


Talking about death has always been a taboo. 
Just in the UK we use more than 500 euphemisms to avoid talking about it.
So we created a beer to make the conversation about death a little easier to digest.
Because we believe that doing so will bring you a more fullfilled life.
Share this beer with someone you love, and whatever you call it, please talk about it.

Sadly this idea was never made due to covid19,
but please keep talking about death, with beer or without.
A very pale ale
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Maria Suarez Inclan

A very pale ale

602
6.1k
44
Published: