Golden Chick is a Ukrainian company located in the environmentally friendly rural areas of the Cherkassy region. It produces clean and natural chicken meat that's quality is equivalent to homegrown poultry. Golden Chick is a socially conscious company whose mission is the revival of the endangered Ukrainian countryside by providing the local farmers with jobs, cooperating in the cultivation of wheat and corn that is later used as feed for the chickens.
Design: TiborTovt
Photography: Mihail Melnichenko
I started with some mind mapping and a couple quick sketches just to find a direction. Later I decided to take a more geometric approach and used the Golden Section for the logo construction suggested by the naming.
Heavy, textured and colorful card stock was used in the printing process to give the stationery a more natural, organic feel.
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