Asset management firm Schroders is known for their blend of heritage and technology. For their Chinese New Year red packet design for the Year of the Pig, we help them break tradition by going back to another tradition. Drawing inspiration from the colourful Peranakan culture – which blends Chinese and Malay influences – this design stands apart from the typical de facto reds that typically flood the scene.
The innovation? We incorporate technology by pairing it with a digital colouring game. Who says tradition cannot also be fun and future-facing?
