Connecting Meal Time
This project is to create a new pack aimed at specific meal time for an existing brand in the marketplace. The brand chosen is YOUMEE, a 100 % natural instant noodles local brand in Malaysia.
The project has required me to looking for a solution that will connect the user(s) with the YOUMEE product using digital/virtual technologies to encourage spending time together at meal time.
The concept of this packaging : LOVE, HAPPINESS, HEARTWARMING
inspired from YOUMEE brand's philosophy which is "Eat more of what you love, is where happiness lies." The design style is hand-drawn illustration with natural color palette.
The technology integrated: QR code
After the user scanned the QR code on the packaging, a webpage will pop up and navigate the user to browse YOUMEE's official website, YOUMEE story page and also an Augmented Reality game page.
Thanks for viewing my project.