ANTHOLOGY LAS VEGAS SUITES AND VILLAS

branding Hospitality Las Vegas visual identity casino

THE BRIEF:

This will be a new brand for Caesars Entertainment showcasing a collection of some of the Las Vegas properties. Based on data, many of our high end hotel rooms go unused that are normally designated for high roller customers. By renting these unused rooms Caesars will see a profit without needing to invest any further. The Anthology Suites & Villas will give customers the opportunity to experience the extravagant accommodations and amenities only previously available to the highest level of casino guests, including celebrities and “high rollers.” Impressive accommodations offered at Caesars Palace, Planet Hollywood Resort & Casino, Paris Las Vegas, Flamingo Las Vegas, Rio All-Suite Hotel & Casino, Harrah’s Las Vegas, Bally’s Las Vegas, Nobu Hotel, & The Cromwell, will be available and as part of the Anthology Suites & Villas collection additional perks for guests seeking an over-the-top, quintessential Las Vegas experience, some complete with movie theater rooms with state-of-the-art sound systems, private pools and spas, and 24-hour butler service – all at the tip of your fingers on one comprehensive website.

Definition of the word anthology means: a collection of selected literary pieces or passages or works of art or music. The look should be inspired the beautiful hand lettering of old priceless books made centuries ago. An elegant, timeless collection of books sitting together on a shelf. Going on the theme of books, Opening up these rooms to non-high rollers gives people a chance to have an unforgettable experience that's something worth writing about. We want the guests to go home with a story they will tell their grandchildren.