For leading oil and gas producers, Petreco Process Systems is the engineered products expert.

They initially approached me to develop just a logo. But in order to bring consistency to their division, I recommended a visual identity overhaul prior to launching any new communications strategy, digital or otherwise. Core values of clarity, integrity and authority informed the design of a new logotype and collaterals. The client was receptive towards proposed recommendations – they trusted the guidance on how to define the future identity of their business.