For our Saigon “insiders” map, commissioned by Design Bureau, we sought to create a single piece, which would look and work as a tourist’s map initially, but give a more personal view into “our” Saigon. Hundreds of spots around the city paint the true picture of what Saigon is like in each of our minds. We recorded the top spots, & eventually reduced the studio’s communal hot spots into a set of graphic icons. The icons were then pinned to their origin on a map of the city’s old center. To complete our map, we needed it to be more ingrained in that visual history of the city. We commissioned long practiced sign painter, Mr.Tran Khoi to recreate our designed map in his style. The hand of this artisan added a crucial aesthetic and local signature that completed the concept.
*Collaborative work at Rice Creative
