Didier Smeets Chocolatier is a chocolate brand and factory created by the young award-wining Didier Smeets. We used to create several things for him as we designed his logotype back in 2013 and his first packagings.
Nowadays, his brand and factory turned from a home shop to a huge and beautiful building located in the countryside of Belgium.
Thanks to our particular relationship, we developed many collaterals and packagings for his main brand : Didier Smeets Chocolatier. Here are some of them.
- Logos & marks
In 2019, we renewed his chocolate bars designs deeply. As Didier Smeets developed the "bean-to-bar" concept (creating his very own chocolate with imported cocoa beans), we changed the bars design and the packagings.
The concept : foreign tastes, local production.
- The design of the chocolate bar is based on the topography of the area surrounding the chocolate factory. The features have been faithfully reproduced for an authentic local anchoring.
- The packaging designs are based on the folklore of the countries of origin of cocoa. The patterns and colors are inspired by the typical costumes, by the landscapes and the local flora. The slogans indicated are messages typical of the countries, signifying welcome or celebration.