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Lexus LF-30
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MPC Creative
Lexus LF-30
Overview.

Unveiled at the Tokyo Motor Show, the film depicts the stylish LF30 Electrified, the bold new concept car from Lexus.

This direct to brand project, creatively led by MPC, showcases the amazing technologies on the horizon as well as the incredible design inside and out of the LF30.
Using the power of cinema to fire people’s imaginations, MPC used visual craft and realism to represent the technology, agility, power and handling of the car, whilst painting a picture of a futuristic world, in harmony with a vehicle such as the LF30.

Working in close collaboration with Lexus, MPC had a lot of control over the design and animation of the film. The team studied the milestones of Lexus design to come up with the best methods to bring the LF30 to life on screen including graphical overlays and holograms by TRI-AD to display interactions and features.
Final film
Agency, Production & Post: MPC

Creative Director Live Action: Alan Bibby

Creative Director 2D: Marcus Dryden

Creative Director CG: Dominic Alderson

Creative Director Design: Ryan Jefferson Hays

Exec Producer: James Niklasson

Post Producer: Louise Unwin

Production Producer: Tim Tyrell, Johnny Blick

DOP: Tim Green

VFX Team: Felip Docolomansky, Adam Leary, Adrian Monroy, Amy Smith, Andy Steele, Ash Hawkins, Aurelien Geenen, Beorn Leonard, Christopher Anthony, David Filipe, Flavia Minnone, George Brunt, James Bown , Josh Parks, Mauro Nodari, Michael Nielsen, Thomas Carrick, Vanessa Duquesnay.

Motion Design Team: Adam Roche, Jessica Gaynor, Manuel Sepulveda, Paul Hunt, Steven Bussey, Terry Obiora

Offline Editor: Ben Harrex

Social Editor: Zoe Izzard

Colourist: Matthieu Toullet

Sound: Wave Studios

Mix: Ed Downham

Composition: Nikoli von Sallwitz

MPC Bangalore

3D Supervisor: Kunal Sarkar

2D Supervisor: Vivekananthan R

Production Coordinator: Sririthika N Iyer

Senior Line Producer: Sanchit Soi

Asset Lead: Vaibhav Gupta

Asset Team: Vignesh Sivakumar, Koustav Bhowmik, Shreyas Joshi, Jayadeep Chandran, Gopikapriya M, Harshitha V V

ArtistsSaravanan D, Ravindra Nagraj Gowda, Balakrishnan Ramadoss, Geetesh Gajanan Tari, Amresh Kumar, Anurag Singh Kushwaha, Vaishali Awaghade

DMP Lead: Gowri Shankar Velusamy D

DMP Artists: Winnie Sharma, Shanmugavel V

Lighting Lead: Aritra Kumar Sarkar

Lighting Artists: Earnest Victor Mauel, Amlan Mahapatra

Matchmove Lead: Siva Priyan Seetharaman

Matchmove Artists: Karthick K, Palash Ramnaresh Soni, Smruti Prabhakar Satpute, Nithin T K, Konduru Achiraju, Sindhuja Balasubramanian, Muruganantham T

Prep Lead: Silambarasan R P

Prep Artists: Sudheesh B, Prasanth Palaparthi, Vignesh Elumalai, Abdullabeeb Kondachan, Kajal Pandya, B Prathap Kumar, Ekanathan Kuppan, Amit Kumar Shukla, Likin Ganapathi C P

Lexus LF-30
129
2.5k
11
Published:

Lexus LF-30

129
2.5k
11
Published: