Unveiled at the Tokyo Motor Show, the film depicts the stylish LF30 Electrified, the bold new concept car from Lexus.
This direct to brand project, creatively led by MPC, showcases the amazing technologies on the horizon as well as the incredible design inside and out of the LF30.
Using the power of cinema to fire people’s imaginations, MPC used visual craft and realism to represent the technology, agility, power and handling of the car, whilst painting a picture of a futuristic world, in harmony with a vehicle such as the LF30.
Working in close collaboration with Lexus, MPC had a lot of control over the design and animation of the film. The team studied the milestones of Lexus design to come up with the best methods to bring the LF30 to life on screen including graphical overlays and holograms by TRI-AD to display interactions and features.
Agency, Production & Post: MPC
Creative Director Live Action: Alan Bibby
Creative Director 2D: Marcus Dryden
Creative Director CG: Dominic Alderson
Creative Director Design: Ryan Jefferson Hays
Exec Producer: James Niklasson
Post Producer: Louise Unwin
Production Producer: Tim Tyrell, Johnny Blick
DOP: Tim Green
VFX Team: Felip Docolomansky, Adam Leary, Adrian Monroy, Amy Smith, Andy Steele, Ash Hawkins, Aurelien Geenen, Beorn Leonard, Christopher Anthony, David Filipe, Flavia Minnone, George Brunt, James Bown , Josh Parks, Mauro Nodari, Michael Nielsen, Thomas Carrick, Vanessa Duquesnay.
Motion Design Team: Adam Roche, Jessica Gaynor, Manuel Sepulveda, Paul Hunt, Steven Bussey, Terry Obiora
Offline Editor: Ben Harrex
Social Editor: Zoe Izzard
Colourist: Matthieu Toullet
Sound: Wave Studios
Mix: Ed Downham
Composition: Nikoli von Sallwitz
3D Supervisor: Kunal Sarkar
2D Supervisor: Vivekananthan R
Production Coordinator: Sririthika N Iyer
Senior Line Producer: Sanchit Soi
Asset Lead: Vaibhav Gupta
Asset Team: Vignesh Sivakumar, Koustav Bhowmik, Shreyas Joshi, Jayadeep Chandran, Gopikapriya M, Harshitha V V
ArtistsSaravanan D, Ravindra Nagraj Gowda, Balakrishnan Ramadoss, Geetesh Gajanan Tari, Amresh Kumar, Anurag Singh Kushwaha, Vaishali Awaghade
DMP Lead: Gowri Shankar Velusamy D
DMP Artists: Winnie Sharma, Shanmugavel V
Lighting Lead: Aritra Kumar Sarkar
Lighting Artists: Earnest Victor Mauel, Amlan Mahapatra
Matchmove Lead: Siva Priyan Seetharaman
Matchmove Artists: Karthick K, Palash Ramnaresh Soni, Smruti Prabhakar Satpute, Nithin T K, Konduru Achiraju, Sindhuja Balasubramanian, Muruganantham T
Prep Lead: Silambarasan R P
Prep Artists: Sudheesh B, Prasanth Palaparthi, Vignesh Elumalai, Abdullabeeb Kondachan, Kajal Pandya, B Prathap Kumar, Ekanathan Kuppan, Amit Kumar Shukla, Likin Ganapathi C P