Families’ fun is a serious thing for
McDonald’s. In order to retake the perception of a special place for kids and parents, we created a platform to bring the family back to restaurants.
The “Family Day at McDonald’s” is an initiative based on activities that gather adults and children to make good use of quality family time, by approaching 4 pillars: classic playtime, family playtime, reading and STEAM. The program inspired other similar initiatives on other markets across the Latam region.
150 Participant Restaurants Twice a Month
+7% Sales Increase
+17% Overall Satisfaction + Intention to Return
