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PORSCHE DESIGN WATCH vision
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Porsche design watch vision. Project from 2019.

The Watch industry is a crowded market, mostly based on tradition. It is therefore very challenging to stand out, without being too complex or too futuristic.

For this project, the goal was to use Porsche DNA and philosophy. Indeed, they have proven since many years that by mixing classic & modern, disruptive & essential, the result is always unique. For Porsche, it is necessary to do more than just adding their logo on a regular watch.

How to do so? Nowadays, too much luxury watch maker expose the movement, instead of the time. Sometime telling the time is even secondary. That is why the key Idea on this concept was to expose the dial as the “masterpiece”, instead of the mechanical movement. To give more importance to it, inspiration from old odometer seemed the most logical way to go. It allows us to give more volume to the watch, creates completely new shapes and also confirm the automotive heritage.
follow me on instagram:    @grytten_simon
PORSCHE DESIGN WATCH vision
1.3k
15.6k
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Published:

PORSCHE DESIGN WATCH vision

1.3k
15.6k
50
Published: