Brand Name
Media Industries
Media Industries
Background Overview
Media industries is a technology company that was founded in 2020.
The first company in Egypt in the technology field that combines between developing softwares and hardwares together which puts the company in a strong position among its competitors.
Media industries is a technology company that was founded in 2020.
The first company in Egypt in the technology field that combines between developing softwares and hardwares together which puts the company in a strong position among its competitors.
Vision
Media industries vision is to become the market leading company in the technology field reaching a broad market recognition.
Brief
The client requested a logo that indicates it’s power in programming and coding from first sight. The idea is to take the company’s customer Through a unique journey into technology. The challenge is here was to satisfy the client by delivering a simple logo that reaches and impacts the consumer instantly. I started by doing a survey targeting out target audience to gather data about this market and the company’s competitors.
That’s how we came up with the brand’s identity.
The mood board was inspired by the technology world especially coding and programming with the letters M and I.
M letter, i, coding symbol and arrow for business was my best concept
to arrive our message.
Regarding the colors, I chose Digital blue for technology, Red for attractive and cyan to complete the artwork and make it pop out that was very appropriate resulting in delivering our message directly and ensuring that the company’s name stays in the mind of our target audience.
Agrandir is a contemporary serifless type family that celebrates the beauty of being imperfect. It was designed to be a brave antipode to neutral modernist fonts.
Agrandir accepts its own shapes as they are – unaligned, quirky and funky.
It celebrates humanity, not machines.
Electric symbols with pattern in the stickers make the brand elegant and keep in minds.
