Project included coming up with and naming a new laundry detergent for people who just moved out of their parent's house. Splash is a simplistic brand for laundry. The purpose of splash is a little bit of scent will take you a long way. The idea of only using a splash to get quick results means you will use less and the detergent will last longer...we all know how people need to save money espically when it comes to college students. This quick, effective, and easy-to-use detergent is represented in the logo with a simple hand drawn drop. Splash makes laundry easy for everyone! Student work.