This one is quite an old academic work from my undergrad years. The brief was to create a brand identity for the Faculty of Arts and Social Sciences. The logo design reflects the multidisciplinary and transformative characteristics of the faculty. It is well-grounded and strong, yet not bulky and conventional, always open to experimentation and collaboration. The aim of the studies is not to finish and close, but to leave it open and progress.
The pack consists of logo, business card, letterhead, envelope, presentation folder, CD-ROM and CD case, USB stick and an event poster.