I was tasked with creating a fresh and impactful identity for Speakspire, a platform where professional speakers, event organizers and individuals meet, connect and transact. The goal of the brand is to make hiring speakers and event organizers more seamless and hassle-free.
The approach was quite straightforward; the identity needed to be able to sell itself as effortlessly as possible. So for a start, I explored ideas and concepts around speaking and events. I made a list of words related to speakers and events. Among them were podium, people, speech, location, venue, microphone an so on. I further explored each of these ideas until the concepts were clearer.
After much exploration, a mic symbol came up, not only a universally recognized symbol for speaking, but as one that could also cleverly capture other parts of the brand as well. The mic also capture the "S" letter from Speakspire and the lower arc easily formed a smile. With these basic concepts fleshed out, I went on to create other assets for the brand with the logo as the foundation.