Craghoppers // Kiwi Bag Machine
The 'Kiwi Bag Machine' was an interactive Instagram story competition that ran for 30 days.
It required viewers to screenshot a matching row of bags, in order to win a bag from the
new collection.
The results of this competition were:
- Impressions were up by 338% - Reach was up by 200% - Replies were up by 706%
