Project: Brand Development
Client: Paynter Jacket
Overview: During my involvement in shaping the brand identity of Paynter Jacket through my involvement in supporting the design of their packaging, labels, and journal. As a key contributor, I contributed to the establishment of their distinctive brand development journey.
Client: Paynter Jacket
Overview: During my involvement in shaping the brand identity of Paynter Jacket through my involvement in supporting the design of their packaging, labels, and journal. As a key contributor, I contributed to the establishment of their distinctive brand development journey.
Crafting the packaging was a deliberate endeavor, combining aesthetics and functionality to create an impactful experience. The labels I helped design were a harmonious blend of artistry and information, conveying the brand's ethos with every detail. Additionally, the journal design allowed customers to immerse themselves in the brand's narrative, fostering a deeper connection.
My creative decisions were instrumental in encapsulating Paynter Jacket's essence within each element. By seamlessly intertwining storytelling, aesthetics, and practicality.
