The “Grupo Concorrência - The Anti-Competition Group” mission was to block any Burger King initiatives by offering more perceived value to the consumer. Back in 2013, they had a performance issue, that was solved with an incentive program.
“Sou Mais McDonald’s” means “I’m all into McDonald’s”, and it was a common speech for this group. We used that motto to engage key employees (multipliers), through a 300/Clash of Titans/Gladiator Look and Feel.
83 Participant Restaurants
380 Key Employees
+12% AVG per Restaurant
Very Positive Company Feedback, Awarding Us to Keep Going for 2 Years More
