CLIENT.
L'Orchestre Parfum
YEAR.
2021 - master 2
REQUEST.
conceptualize a flagship for
the Brand/Band L'Orchestre Parfum
Our goal was to find a link between music
and perfumery. We focused on pedagogy
and experience. The auditorium appeared
obvious to us in order to mix
music and perfume in the architecture.
The idea is to propose a two-story building,
with the store on the first floor.
The auditorium creates the link between
the ground floor and the first floor.
ZONINGS AND PLANS
PRESENTATION'S VISUALS
In front of the store, we proposed a
place of restoration serving during
the intermissions. The dishes to be tasted
are representative of the fragrances
The materials chosen are cold and textured, however,
we chose different warm woods to contrast
and recall theaters.
RECEPTION AND AUDITORIUM
STORE AND INTERMISSION
In order to offer a true retail experience,
the project consists of an enclosed
space (glass cube) at the store level that includes
the auditorium.
People can thus isolate themselves in a private,
phonetically isolated space to immerse
themselves in the heart of the auditorium.
This step is part of the customer journey
This step is part of the customer journey
FLAGSHIP AND STORES DEPLOYED
project realized in collaboration with Anais Pleimelding - @anaispleimelding
© Faure Lucas 2021 - All rights reserved
