Under the name of Liberadora de Sueños, Alexandra created her new business specialized in mentoring. She wants to help people to follow their professional dreams and guide them in their first steps as entrepreneurs.
Illustrated assets
As a part of the project, I developed illustrated assets to complement the explanation of the services and the essence of the brand (mission, vision, values).
The concept used in almost all illustrations is based on showing the actions of different profiles of entrepreneurs such as a chef, a fashion designer, a man who seeks to open a new coffee place, a dancer-to-be, etc. Illustrations are simple, linear, and expressive.
To explain the 1-to-1 services such as Business Plan and Mentoring,
I included the entrepreneur and on the other hand Alexandra who acts as the guide.
To explain the 1-to-1 services such as Business Plan and Mentoring,
I included the entrepreneur and on the other hand Alexandra who acts as the guide.
Web design
We wanted the navigation of the web to reflect the brand, but also to be simple,
colourful and attractive.
colourful and attractive.
We played with the chromatic palette to create a division of sections on each page.
Also, as a part of the project, I illustrate a brand timeline infographic for the page
"Mi Historia" (my story). It is a visual resource that will help to summarize and complement the story text on this page.
This brand timeline was also replicated and adapted for social media.
Credits:
Design and illustration: Cé Marina Studio
Web development: Paula Vidal
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