M:AD (Marketing:Advertisement) is a provider of data driven marketing technology and a Google sales partner.

The design challenge here was to find a graphic way to say M:AD at the same time we say Google and to do so in such a way that maintains both as a whole while maintaining a thin line that distincts themone from the other. So we went mad (haha) and tested different directions in which we can stretch and disrupt the Google iconography and color palette so that the end result would be familiar yet our own.

Branding and graphic language, product UX, Web design.
MAD
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Dvivo Studio

MAD

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27
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Published: