De Witte Koe (The White Cow) is one of Menen's last working class pubs. Nancy, the landlady, thought it was time to put some new life in her establishment. She asked me to design a new logo and graphic identity. The main wall will be painted brick red, so the colour scheme was an obvious choice. Because of the long history of the pub (nearly a century) it was important to keep a link with the past. Hence the fitting retro style of the logo, typography and printed material.